PPC or pay-per-click advertising can have a major and positive impact on most businesses and brands. Did you know? 50% of users landing at a retailers site from paid ads are more likely to buy than those who arrive from an organic link. When the power of paid advertising is…

Do you own a large enterprise with a website consisting of thousands of pages? Do you struggle to scale your SEO due to the large volume of pages and so many complexities involved? This blog post talks about the unique SEO considerations that enterprise companies should look into. It helps…

Customers now expect a personalized experience when they interact with a brand, even in the B2B business environment. Therefore, delivering content that forms a connection between a brand and its audience has become key to successful content marketing. As a content marketer, you are probably always on the lookout for…

Google Analytics is the best friend of all digital marketers as it dictates the decision-making and success of every website.” Google Analytics 4 (GA4), the latest version of Google Analytics, was released officially in October 2020. It takes a different approach to collecting user data and analyzing web traffic, as…

Social media is now more than just a tool for brand discovery and awareness. Platforms such as LinkedIn, Facebook, and Twitter are increasingly incorporating AI to better understand audience intent. Companies are now providing improved customer service and better marketing experiences with technologies such as facial recognition and NLP. From building a better user experience to incorporating stronger cognitive insights, AI can help you transform social media marketing!

Among all the challenges that a social media marketer faces, the top three are: a. Reaching the target audience b. Effectively supporting business objectives c. Calculating the return on investment (ROI) A recent study found out that consumers continue engaging with a brand in different ways after following them on…

Being aware of competitor performance helps your business stay ahead and build brand value on social media. Performing a competitive analysis will enable you to identify opportunities for growth and build a compelling presence on social media. Here’s an excellent social media competitive analysis template that will enable you to: Track Social Media KPIs Manage Social Media Identify Gaps in Your Content Strategy

In recent years, influencer marketing has grown exponentially. In fact, the industry is expected to reach $13.8 billion[i] in value by 2022. So, who are influencers? Social media users and bloggers, influencers have audiences that trust their opinion. They enable businesses to drive engagement and convey their message to these…

Wondering how to learn planning tag implementation on your website? This Google Tag Manager Cheat Sheet covers everything you need to know from laying out an effective tag implementation plan to testing before deployment. Learn about: Planning Tag Implementation Installing Google Tag Manager Understanding Data Layers Gathering Data using tags, triggers and variables Preloading data layers with user data